The Doze Hybrid is not an e-commerce marketing play by tech bros, it is a high-quality luxury mattress designed by vets in the game. Our individually wrapped coil system offers superior longevity, comfort, edge support, stability, and motion separation compared to the most common pack-and-roll poly-foam offerings out there. The Doze team used experience and connections in the industry to source the best materials, manufacturing, and shipping resulting in a better product at a better price. Nobody is offering the quality and features of the Doze Hybrid at this price point anywhere. Coming in at under $1,000 in a king and under $800 in a queen is unheard of for a luxury hybrid, on or offline, but we do it and include shipping to your front door.